Domain Expansion! New Era Continuing the Jujutsu Kaisen Craze

Releasing Crossover Collection Caps and Apparel
in Hong Kong, Macau and Taiwan
Join the Sorcerers this December

Jujutsu Kaisen (Japanese: 呪術迴戰) is a Japanese manga series written and illustrated by Gege Akutami. It has been serialized in Weekly Shonen Jump magazine since the 14th issue of 2018, and has an accumulated sales of over 65 million copies as of March 2022. Aired between October 2022 and March 2021, the 24-episode TV adaptation sets a new record as the most watched MBS/TBS late night anime show. After hitting the streaming platforms, the anime has topped the charts in Hong Kong, Taiwan, Philippines and more. With over 690 million views on Bilibili, Jujutsu Kaisen is the fastest anime to have reached 100 million views on the platform.

American headwear brand leading fashion and lifestyle trends since 1920 — works on a crossover collection with popular Japanese anime Jujutsu Kaisen this season in Hong Kong, to launch a series of headwear and apparel that embraces the main characters and key features of the show, continuing the local anime craze! A total of 8 designs are available in a variety of silhouettes, including the classic 9FIFTY, 9FORTY, 9FORTY A-FRAME, 9TWENTY and BUCKET style, inviting you to pick freely to create different stylish looks. All 8 designs incorporate the classic elements of Jujutsu Kaisen, including the unusual but remarkable anime title, the logo of the anime initial “呪”, the markings on protagonist Yuji Itadori’s face when he is being possessed, the special-grade cursed object known as Sukuna’s finger, and the emblem of Tokyo Jujutsu Kosen High School. The unique and eye-catching patterns are not only limited to the hats, the T-shirts are also designed in similar visually-impactful fashion. Simple, subtle yet mysterious, the 6 SHORT SLEEVES TEE for adults are all in black. The chest is printed with extraordinary graphics from the anime along with leading characters Yuji Itadori, Megumi Fushiguro, Nobara Kugisaki, Satoru Gojo and Ryomen Sukuna’s cool images. Invite the sorcerers into your life through fashion. The trendy caps and SHORT SLEEVES TEE bring out the true colors of American street fashion, anime fans will not want to miss out!

For any purchase of two or more items from New Era x Jujutsu Kaisen collection at New Era stores, you will receive an anime theme gift box. Grab the opportunity to shop while stock lasts and march into the mystic world of Jujutsu Kaisen!

LAUNCH DATE: Available NowClick here for more details.