NEW ERA Pop-up at 2025 ComplexCon Hong Kong Fashion Marketplace
Debut of Limited Crossover Collections and
Exclusive Custom Order Caps and T-shirts
*Image of pop-up store for illustrative purpose only
NEW ERA announces its return to the annual ComplexCon 2025 Hong Kong fashion marketplace, debuting exclusive collections created in collaboration with various new brand partners, including local creative streetwear brand Fat Coffee With, the animated Transformers series, as well as the PHANTACI x NBA line created in junction with renowned MandoPop king Jay Chou and his team. From March 21 to 23, a unique heat-press customization service at the three-day pop-up store, inviting fashion enthusiasts to design their own exclusive headwear and cotton T-shirts. A giant-sized classic 59FIFTY baseball cap is also setup on site, creating another Instagram-worthy moment at ComplexCon.
At the ComplexCon pop-up store, fashion enthusiasts are treated to an exclusive preview of NEW ERA's collaborative collections:
For the first time, NEW ERA joins forces with local creative streetwear brand Fat Coffee With, centering the design on the brand's mascot, the lively and mischievous "Fat Jai". The collection introduces a limited-edition "Fat Jai" figurine and two stylish caps—9FORTY and 59FIFTY—adorned with iconic "FAT" catchphrase and intricate "Fat Jai" embroidery. "Fat Jai" is a curious and imaginative boy who loves exploring new things and making friends, bringing joy wherever he goes. More than just a fashion statement, this collection is a celebration of lifestyle, creativity, and finding simple pleasures in busy city life.
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NEW ERA x Fat Coffee With Collection 9FORTY / 59FIFTY / FIGURE |
The NEW ERA x Transformers crossover collection receives an exciting upgrade at ComplexCon, with the addition of a new 59FIFTY design—a collectible for Transformers enthusiasts! Drawing inspiration from the iconic character Optimus Prime, the design features a sleek black base, an embroidered Autobot logo on the front, and "Optimus Prime" lettering on the brim. Gold metallic detailing adds an extra touch of glamor to the design. Additionally, the collaboration unveils the NEW ERA x Transformers Yolopark AMK Series G1 Optimus Prime pre-assembled model. The black and gold color scheme is inspired by the classic 59FIFTY cap, and the black and gold model flawlessly recreates Optimus Prime’s cinematic look and intricate details. It also includes interchangeable weapon accessories, allowing fans to customize and fully immerse themselves in the stylish allure of Transformers.
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NEW ERA x TRANSFORMERS Collection 59FIFTY / FIGURE |
NEW ERA continues to surprise fans at ComplexCon pop-up store with the launch of a special series of caps designed for NBA fans. Designed in collaboration with PHANTACI, a brand conceptualized by MandoPop king Jay Chou and his team. NEW ERA X NBA X PHANTACI 2K25 SERIES, this dynamic three-way partnership collection, not only thrills NBA fans but also caters to young street culture aficionados by seamlessly blending fashion and sports. The series features 9TWENTY caps representing six NBA teams, the washed and distressed treatments present a vintage and retro look that goes perfectly with Y2K outfits. While the line’s black and rosy pink tones highlight individuality and style—making it an absolute must-have for trendsetters this season.
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NEW ERA X NBA X PHANTACI 2K25 SERIES 9TWENTY |
Apart from a series of collaborative crossover designs, NEW ERA also introduces an exclusive heat-press customization service at ComplexCon 2025. Customers can freely choose from 9 black-and-white styled classic NEW ERA heat transfer stickers in a dedicated customization area to personalize cotton T-shirts, showcasing their unique style and creativity, allowing every trendsetter to become a fashion creator.
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NEW ERA Heat Transfer Stickers |
For over a century, New Era has cemented its place as one of the world's most renowned headwear brands, seamlessly blending into both pop culture and the sports world. Its iconic logo baseball caps are the cornerstone of countless classic looks, making them an essential fashion staple for trendsetters everywhere. This pop-up store features a stunning collection of MLB and NBA hats, representing various baseball teams, and offers an array of colors for you to choose from. Whether you're a dedicated sports fan or a fashion enthusiast, you'll find your perfect style here.
The NEW ERA x ComplexCon 2025 pop-up store incorporates elements of modernity and street culture, the versatile designs underscore the brand's diversity and innovative spirit. Through this reappearance at ComplexCon 2025, the brand aims to further enhance interaction with customers and share a mutual passion for fashion and culture!
NEW ERA x ComplexCon 2025
Date: March 21-23, 2025 (Friday to Sunday)
Time: 12:00 PM - 9:00 PM (depending on ticket entry time)
Location: A14 Booth, AsiaWorld-Expo
Address: 1 Exhibition Road, Chek Lap Kok, Hong Kong
