NEW ERA Annual 59FIFTY® DAY Celebrates Over 70 Years of Legacy

NEW ERA Annual 59FIFTY® DAY Celebrates Over 70 Years of Legacy
Exclusive Releases of Limited-Edition Headwear and Pins
Shopping Privileges and Surprises Await Throughout May 

NEW ERA has been actively shaping the history of baseball caps with its revolutionary 59FIFTY® design, a staple in the fashion scene beloved by tastemakers across different sectors. This year, as the legendary 59FIFTY® silhouette marks its 71st anniversary, New Era hosts the annual 59FIFTY® DAY" on May 9, unveiling a lineup of statement designs and exclusive collaborations in celebration of the timeless headwear icon.

New Era first crafted its professional baseball caps for the Cleveland Indians in 1934, setting the stage for what would become a historic industry shift. Recognized for its craftsmanship, the brand soon became the exclusive headwear producer and distributer for Major League Baseball. The well-known 59FIFTY® is a revised version of NEW ERA’s debut baseball cap. All details are expertly executed with an elaborated 22-step procedure that involves sewing and embroidering, resulting in a perfect headwear that stands the test of time. The fitted 59FIFTY® adopts a closed-back design, with no mechanism for adjustment, the caps are offered at different sizes for wearers to shop according to their own measurement. The fine range of options ensures comfort and a great wearing experience as if providing a tailored fit for every wearer. The retro Brooklyn-style flat visor is topped with a brand sticker -- a chic, playful accessory that shot to fame in the 90s with the rise of hip-hop, the statement item skyrocketed into fashion royalty.

To honor its enduring legacy, NEW ERA designates May 9th as the annual 59FIFTY® DAY, and sets out to celebrate the exciting day with different activities, crossover collaborations and more. To reintroduce the unique statement headwear to the public, and to build a community for 59FIFTY® enthusiasts, so that timeless American street fashion can be carried forward.

For this year’s festivities, NEW ERA introduces two 59FIFTY® DAY distinct headwear collections, plus a collection of exclusive metal pins. The two collections are namely NEW ERA EXCLUSIVE COLLECTION and NEW ERA STYLES COLLECTION. NEW ERA EXCLUSIVE COLLECTION offers headwear variations that derived from 59FIFTY®, including a black 59FIFTY® made from Specialty Moon fabric, a black 59FIFTY® SPLIT PANEL made from Ripstop nylon, a blue-and-white 59FIFTY® LOW PROFILE made from pinstripe denim, a gray 59FIFTY® RETRO CROWN made from OM Melton Wool, and 59FIFTY® A-FRAME adorned with cotton embellishments. Each silhouette offers varying crown heights and front-panel structures, thus suited for different occasions— 59FIFTY® features a taller structure and a straight brim for better athletic performance; 59FIFTY® LOW PROFILE features a lower structure and a flat brim for a comfortable fit; while 59FIFTY® RETRO CROWN offers a retro look for casual styling. Additionally, six limited-edition metal pins showcase 59FIFTY® sizing chart and signature New Era icons.

The NEW ERA STYLES COLLECTION brings a mega-release of 156 distinct 59FIFTY® designs, offering headwear from MLB, NBA, NFL, and NHL major sports leagues collections. The MLB collection brings a total of five headwear styles, while NBA, NFL and NHL each offers three styles. The sleek designs incorporate team logos or abbreviations in embroidery, allowing fans to represent their favorite sports teams in effortless style.

To celebrate 59FIFTY®’s 71st anniversary, New Era hosts a showcase and retail event at THE FOREST from May 1 to May 31, featuring the latest headwear, apparel, and accessories—including the lineup of limited-edition 59FIFTY® releases and collectible pins. During the event period, shoppers with purchase of any 59FIFTY® or spending over HK$600 after discount will receive a surprise limited-edition pin. Enjoy a complimentary cap blocking service for any New Era headwear purchased or brought into the store. Some special fabrics may not be suitable for cap blocking services. Please consult with store staff for details. New Era reserves the final decision in case of any disputes regarding this promotion. 

To add to the excitement, celebrated baseball player and actor Tony Wu will make a special appearance at THE FOREST on May 9 for 59FIFTY® DAY. Follow @newerahk on Instagram and share your 59FIFTY styling inspiration between May 1 and May 9, for a chance to bring home Tony Wu autographs and a NEW ERA 59FIFTY® cap ornament. Let’s celebrate 59FIFTY® DAY together!

LAUNCH DATE: Available Now

NEW ERA EXCLUSIVE COLLECTION 59FIFTY® / 59FIFTY® SPLIT PANEL / 59FIFTY® LOW PROFILE /  59FIFTY® RETRO CROWN / 59FIFTY® A-FRAME

NEW ERA STYLE COLLECTION - MLB COLLECTION 59FIFTY® /  59FIFTY® SPLIT PANEL / 59FIFTY® LOW PROFILE /  59FIFTY® RETRO CROWN / 59FIFTY® A-FRAME

NEW ERA STYLE COLLECTION - NBA COLLECTION 59FIFTY® / 59FIFTY® A-FRAME / 59FIFTY® LOW PROFILE

NEW ERA STYLE COLLECTION - NFL COLLECTION 59FIFTY® /  59FIFTY® LOW PROFILE /  59FIFTY® SPLIT PANEL

NEW ERA STYLE COLLECTION - NHL COLLECTION 59FIFTY® /  59FIFTY® LOW PROFILE

NEW ERA EXCLUSIVE COLLECTION PINS

NEW ERA STYLE COLLECTION PINS