New Era Unveils TEAM FIFTY5 Headwear Collection With Carlos Sainz

Debut collection blends motorsport heritage, elevated everyday style, 
and New Era craftsmanship

 New Era proudly introduces TEAM FIFTY5, a new headwear collection created in collaboration with Formula 1 driver Carlos Sainz, inspired by his distinctive personal style and the growing global community behind TEAM FIFTY5.

Designed to extend the identity of TEAM FIFTY5 beyond the racetrack, this collection combines subtle motorsport influences with a refined, everyday aesthetic. Rooted in elevated essentials and European heritage, the collection delivers versatile pieces designed to seamlessly transition from race weekends to daily wear.

The debut teamwear collection features a range of New Era headwear in a sophisticated color palette including outdoor green, off-white, white, faded blue, and vibrant yellow. Selected styles feature premium embroidery and woven detailing, highlighted by the iconic red chili pepper motif, a tribute to Sainz’s well-known “Chili” nickname and a symbol of the TEAM FIFTY5 community.

A standout piece in the collection is the vibrant yellow 9FORTY® cap accented with red details. Originally created for fans attending the TEAM FIFTY5 Grandstand during Carlos Sainz’s home race in Madrid, the design draws inspiration from one of Sainz’s favorite colors while also paying homage to the yellow featured in the Spanish flag. The result is a bold statement piece that celebrates both his personal style and his connection with fans.
The collection also includes New Era’s signature 9TWENTY® and 9FORTY® A-Frame silhouettes, offering versatile options for fans of motorsport, streetwear, and contemporary lifestyle fashion.

Carlos Sainz, Atlassian Williams F1 Team driver and TEAM FIFTY5 founder, said, “TEAM FIFTY5 is part of who I am since the beginning of my career. Together with my personal team and with my fans we have built a community of shared experiences and values and it's time to expand it, at the track and beyond. With this collection, we wanted to create something that feels authentic to that identity but can be worn every day. New Era understands the connection between sport, culture and personal style, and I’m proud of what we have created together.”

Representing the intersection of elite motorsport and contemporary lifestyle culture, TEAM FIFTY5 reflects a shared vision between Carlos Sainz and New Era. Working closely with Sainz and his team, New Era has created a collection that feels personal, authentic, and distinctive while staying true to the brand’s heritage in sport, fashion, and culture.
To launch the collection, Carlos Sainz and members of his team appear in a dedicated campaign shot in Mallorca during the Formula 1 summer break. Captured away from the track, the campaign highlights the lifestyle-focused identity of TEAM FIFTY5 and reinforces the collection’s premium positioning.

The New Era x TEAM FIFTY5 collection will be available at selected New Era stores and online channels (neweracap.hk) across Hong Kong. 

LAUNCH DATE: Available Now

NEW ERA X CARLOS SAINZ TEAM FIFTY5 Collection 9FORTY / 9TWENTY / 9FORTY AF