NEW ERA Enters the Running Category with the Debut of RUNNER ERA

Blending over a century of headwear craftsmanship with performance-driven design, RUNNER ERA sets a new standard for style-conscious runners

Lightweight, sun-protective, breathable with nighttime visibility, 
RUNNER ERA unleashes your full running potential 

NEW ERA has earned the trust of top leagues including MLB, NBA, NFL and F1. This season, the brand expands into running, bringing its century of expertise in fit, headwear construction, and performance functionality to the running category. The new RUNNER ERA series sets a fresh standard for performance running headwear. Step into RUNNER ERA and discover a new rhythm of movement. 

The new RUNNER ERA series is engineered for runners and high-intensity training, crafted from ultra-lightweight stretch polyester fabric that delivers both comfort and flexibility. The entire lineup features SolarEra™ sun protection technology and advanced moisture wicking performance to enhance comfort during outdoor workouts, while thoughtfully designed ventilation keeps runners cool and dry even under intense effort. Each cap is equipped with an adjustable elastic bungee and cord lock system for a secure, personalized fit, helping runners stay focused, comfortable, and confident with every stride.

The collection launches with two 9FORTY UNST unstructured running caps, offered in versatile black and navy colorways. The crown is crafted from lightweight stretch polyester and paired with wraparound mesh paneling to enhance breathability and heat dissipation. The clean, streamlined look is finished with a front New Era wordmark embroidery, making it the ideal companion for daily runs, outdoor workouts, and everyday wear.

The collection launches with two 9FORTY UNST unstructured running caps, offered in versatile black and navy colorways. The crown is crafted from lightweight stretch polyester and paired with wraparound mesh paneling to enhance breathability and heat dissipation. The clean, streamlined look is finished with a front New Era wordmark embroidery, making it the ideal companion for daily runs, outdoor workouts, and everyday wear.

The collection expands with three new RUNNER colorways—Blue Combo, Black/Gray Combo, and Khaki/Purple/Green Combo colorways that delivers strong visual impact. Laser-cut ventilation panels maximize airflow while adding a modern technical aesthetic, while the color blocked layout adds athletic dynamism and street style character. From daily runs to sport inspired dressing, each cap offers a distinct way for runners to show their style.

With a century of headwear craftsmanship and continuous innovation in performance design, NEW ERA® seamlessly blends athletic function with everyday style. More than just running caps, the RUNNER ERA collection is designed to support every runner’s journey, delivering the comfort, performance, and style needed to move forward with confidence.