NEW ERA Releases WOMEN FLORAL Collection

Enchanting Energy of Blooming Florals on Headwear and Apparel for Women

New Era, American headwear brand leading fashion and lifestyle since 1920, is releasing WOMEN FLORAL headwear and apparel collection for adults this Spring and Summer, styling striking botanical graphics into streetwear fashion, to celebrate the rest of the season with refreshing new looks and prepare for the beginning of summer.

Sweet pastel colors become top picks for ladies as soon as spring comes, New Era responds to soaring demands with a new collection. The WOMEN FLORAL collection comes with two basic hat silhouettes – 9TWENTY SMALL designed specifically for women and the trending bucket hat, both available in blue, pink or black undertone. 9TWENTY SMALL covers the entire cap with a botanical overprint, the clever design is completed with either an embroidered baseball team emblem or a “nyc” typography logo. The reversible bucket hat features blooming florals on one side and pared-back monochrome on the other. Feeling as if inside a secret garden, the enchanting floral patterns make any looks appear more endearing, accentuating feminine beauty in style. 

Apart from that, WOMEN FLORAL also comes with matching apparels, including summer-ready, cotton T-shirt and shorts. Cotton T-shirts are available in white, blush, black and beige options, the shorter length Crop Tee is designed for women, it highlights the waistline, allowing personal charm to shine through subtly. On the front of the T-shirt, a team logo is emblazoned in botanical patterns, the versatile piece is a staple for the season for its stylishness and sweetness. WOMEN FLORAL collection also includes two types of cotton shorts in black and blush, its adjustable waist provides comfort. The shorts are similarly embellished with florals for a stylish and casual look suiting to the spring season.

LAUNCH DATE: Available Now. Click here for more details.