NEW ERA Mysterious October Halloween Special

HORROR MOVIES Collection Brings Back Classic Thrillers
59FIFTY PACK - HALLOWEEN Playful Colors for Funky Festive Vibes

[Hong Kong - October 2022] New Era, an American headwear brand leading fashion and lifestyle from 1920, launches two funky festive collections this Halloween, HORROR MOVIES and 59FIFTY PACK - HALLOWEEN. HORROR MOVIES replicates classic American thrillers, merging movie elements into designs, recreating spooky scenarios on the latest headwear and apparel! 59FIFTY, a popular silhouette known for its minimalist aesthetics, is updated with Halloween themed collection, 59FIFTY PACK - HALLOWEEN. Blending mystic colors with stylish designs, so that everyone gets to embrace the mysterious festival in fashion!

There is nothing like a good scary movie to get your blood pumping and hair raising. Moments that get the daylights scared out of you are truly satisfying and sensational! New Era launches HORROR MOVIES collection in October, setting the theme on three classic American horror movies, The Exorcist, Friday the 13th and A Nightmare on Elm Street. Blending scary, theatrical elements perfectly into the designs of a variety of headwear and apparel. Popular silhouettes 9FIFTY and 9FORTY UNST are decorated with movie logos and elements, among which 9FIFTY features surprising under brim designs, including freaky movie posters for iconic, statement looks! T-shirts designs are also carefully executed, with a movie logo printed in the front, and the poster emblazoned on the back on the black short-sleeve shirts. Horror movie fans will not want to miss out! Celebrate this Halloween by wearing HORROR MOVIES collection, and steal the show as the coolest villain!

Another popular New Era silhouette, 59FIFTY, is also welcoming new additions under much anticipation, the launch of 59FIFTY PACK - HALLOWEEN collection is here this October. Setting the tone in purple and orange, the color palette creates an eerie image instantly, like a mystic street illuminated by pumpkin lights. The collection is simple and chic, embroidered with team logo on the front brim, and MLB world series graphic on the side, for a touch of classic detailing on the 59FIFTY. Short-sleeve t-shirts from the same collection are also in the same color combination, to prepare everyone for the upcoming Halloween craze!

LAUNCH DATE: Available Now. Click here for more details.