Hitting the Peak of Trending Styles
Hitting the Peak of Trending Styles
New Era Returns to Stage at ComplexCon 2026
“GEAR UP” Pre-Game Lifestyle Space Blends Sports Heritage with Street Culture
Locker Lam, Chloe So and Athleisure Enthusiasts Join Fans at the Pop-Up Experience
*Image shown is a design mock-up of the store
NEW ERA announces its return to the annual cultural mega event, ComplexCon 2026 Hong Kong, bringing its athletic DNA into seamless dialogue with everyday street style. At the heart of the showcase: a pre game inspired “GEAR UP” space, celebrating the energy of MLB, NBA, soccer, Formula 1 motorsports, and the iconic artistry of Eric Haze. To mark the occasion, New Era welcomes Locker Lam and Chloe So for surprise appearances at the pop up store, alongside the much loved heat stamp customization service.
Breaking boundaries, New Era’s ComplexCon pop up channels the adrenaline of gearing up before the big game in sports events. The space unfolds as a sleek black and white geometric corridor, its sharp lines creating a sense of motion and anticipation. Along the tunnel, five themed zones spotlight MLB, NBA, soccer, Formula 1, and Eric Haze’s street art collaborations, welcoming visitors to immerse in a journey where sport and street converge, and revisit the brand’s longstanding heritage of making history. At the far end, dynamic LED screens rotate through limited edition drops, transforming the booth into a true style landmark within ComplexCon.
Adding to the excitement, football enthusiast Locker Lam and multi‑sport talent Chloe So will make surprise appearances to mark the opening of the style landmark. They will move through the “GEAR UP” space, styling limited pieces that fuse athletic performance with street‑ready flair. Fans can expect close‑up interactions, styling tips, and live demonstrations of how layering caps and apparel can create bold, energetic looks.
At this year’s ComplexCon pop‑up, trendsetters will be the first to explore New Era’s latest creations. From the timeless MLB, NBA, and soccer collections, to the adrenaline‑charged Motorsports line, and the graffiti‑infused energy of the Eric Haze crossover collection, the showcase delivers a full spectrum of athletic streetwear pieces that define New Era’s vision of modern style.
KEY COLLECTIONS:
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| NEW ERA X MLB COLLECTION SHOHEI OHTANI / ALPHA INDUSTRIES |
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| NEW ERA X NBA COLLECTION FEAR OF GOD NBA & WNBA / FFALO |
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| NEW ERA X SOCCER COLLECTION MANCHESTER UNITED F.C. / AC MILAN / FC BARCELONA / CHELSEA F.C. / LIVERPOOL F.C. / TOTTENHAM HOTSPUR F.C. |
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| NEW ERA X MOTORSPORTS COLLECTION ORACLE RED BULL RACING / MCLAREN FORMULA 1 TEAM / ATLASSIAN WILLIAMS F1 TEAM |
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| HAZE X New Era COLLECTION |
Beyond the lineup of athletic collections, New Era’s signature heat stamp customization service makes its highly anticipated comeback at ComplexCon 2026. Shoppers at the AsiaWorld Expo pop up on March 21–22, or presenting an e receipt for any headwear purchased on New Era’s official online store after March 7, will enjoy complimentary heat stamp or embroidery personalization (a total of six exclusive patch designs to choose from). It’s the perfect chance to inject individuality and creativity into every piece.
The New Era x ComplexCon 2026 pop up fuses sport and street culture into a bold design concept, redefining the aesthetics of athletic style. With this return to ComplexCon, New Era aims to deepen its connection with fans, sharing its passion for both sports culture and fashion.
*Service not available on certain fabrics. Please check with staff for details.
NEW ERA x ComplexCon 2026
Date: 21 – 22 March, 2026 (Saturday – Sunday)
Time: 12:00 PM – 9:00 PM (subject to ticket entry)
Venue: AsiaWorld-Expo, Hall 3, Booth C02
Address: 1 Airport Expo Boulevard, Chek Lap Kok, Hong Kong
