NEW ERA Takes Over the First-Ever CON-CON 2026
NEW ERA Takes Over the First-Ever CON-CON 2026
Asia’s Ultimate Cross-IP Culture Festival
Deep Dive into “The Secret Room of Otaku” to Discover Exclusive Crossover Collections
*Image shown is a design mock-up of the store
NEW ERA announces its debut at CON-CON 2026, Hong Kong’s first-ever Asian Cross-IP cultural festival. Rooted in Hong Kong and bringing together immersive experiences with over 50 powerhouse brands, CON‑CON is designed to spark creativity. Inspired by the theme “The Secret Room of Otaku”, NEW ERA transforms its signature caps and apparel into a playground of imagination, blending Japanese anime, gaming, subculture, contemporary art, and iconic IPs to create one of the festival’s most buzz‑worthy crossover spaces.
At CON‑CON, NEW ERA’s pop‑up store breaks away from traditional retail. Imagine stepping into a collector’s private sanctuary, a space filled with anime memorabilia, classic posters, and limited‑edition caps. The booth recreates the warmth and detail of an otaku’s secret base, inviting fans to explore each IP collaboration up close in an atmosphere rich with stories and nostalgia.
The CON-CON 2026 showcase highlights a series of NEW ERA limited collaborations that push the boundaries of headwear and IP culture. Making its debut, the New Era x Hajime Sorayama x MLB three‑way collab fuses metallic typography with futuristic art, immersing fans in the avant‑garde world of the “Father of Sexy Robots.” Japanese artist Shohei Ochiai brings his signature nostalgic linework, layering textures of erasure marks and overlapping paper to elevate headwear into collectible art pieces. Anime fans will be thrilled by high‑energy tie‑ins, including the Netflix‑buzzed SAKAMOTO DAYS collection, packed with killer cool vibes, and the Jujutsu Kaisen collection featuring the iconic “curse” symbol and core characters like Gojo Satoru. Together, these collaborations redefine the intersection of sportainment and IP culture.
KEY COLLECTIONS:
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| NEW ERA X Hajime Sorayama Collection 59FIFTY / 9TWENTY / T-SHIRT / POUCH |
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| NEW ERA X Shohei Ohtani Collection 59FIFTY / 9TWENTY / T-SHIRT |
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| NEW ERA X Shohei Ochiai Collection 59FIFTY / 9THIRTY / T-SHIRT |
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| NEW ERA X Sakamoto Days Collection 59FIFTY / 9FORTY / 9FORTY A-FRAME TRUCKER / T-SHIRT |
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| NEW ERA X Jujutsu Kaisen Collection T-SHIRT |
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| NEW ERA X The Powerpuff Girls Collection 9TWENTY / 9FORTY A-FRAME TRUCKER / FOOTBALL JERSEY / BOXY TEE |
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| NEW ERA X Monopoly Collection 59FIFTY / 9FORTY / 9FORTY A-FRAME TRUCKER / T-SHIRT |
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| NEW ERA X Transformers G1 Collection 59FIFTY / 9FORTY / FIGURE / T-SHIRT |
To capture the playful spirit of CON‑CON, NEW ERA also offers full customization services. Purchase a headwear on‑site or present receipts from online purchases made between March and April to enjoy complimentary hot‑stamping service (six gifted patches featuring exclusive embroidery designs) or free personalized embroidery*. Additional perks include patch‑only purchases, limited metal pins with qualifying spend, and free visor stickers for following NEW ERA on social media. On‑site membership registration unlocks a 10% online discount and free shipping codes, inviting every fan to craft their own one‑of‑a‑kind IP gear.
With diverse IP collaborations and hands‑on customization, the NEW ERA x CON‑CON 2026 pop‑up redefines lifestyle culture. This festival is a chance to explore endless possibilities of IP pairings with anime fans. Ignite something new in your style at CON‑CON.
*Service not available on certain fabrics. Please check with staff for details.
