NEW ERA X FLAKEY
本地潮流品牌 FLAKEY由人氣男團成員FRANKIE創立的街頭服飾品牌。品牌理念源於廣東話俗語「放飛機」,即是向別人或被別人爽約的意思,期望表達在人生之中,「時機」往往是影響事件成敗的一大要素,所以抓緊時機是品牌想向大眾傳遞的理念。FRANKIE在建立品牌時正處於人生低潮期,其後在重新出發的進程中,意識到真正的成功是取決於如何對待奮鬥過程,成功只是暫時向他「放飛機」,終有一日會重返每人的人生軌道。品牌意義非凡,寄語大家抱住樂觀正面的態度面對任何事,成功就會自然走向你!在 NEW ERA X FLAKEY 最新的聯乘系列,帽款及飾物採用了REPREVE®環保專利物料,以潑墨風為主題,布料耐用抗磨同時輕盈透氣,將帽飾戴上一整天亦不會有侷促之感,環保而舒適。
THE BRAND FLAKEY IS FOUNDED BY BOY BAND MEMBER, FRANKIE. ORIGINATED FROM HONG KONG SLANG “FONG FEY GEI (FLY AIRPLANE)”, MEANING TO BE STOOD UP BY SOMEONE. THE BRAND PHILOSOPHY IS TO MOTIVATE EVERYONE TO FACE EVERY CHALLENGE WITH A POSITIVE ATTITUDE, SO SUCCESS WILL BE DRAWN TO YOU NATURALLY.
NEW ERA X FLAKEY LATEST DROP FEATURES SPLASH-INK PATTERNS AND BOTH PARTIES SIGNATURE LOGOS ON A RANGE OF HEADWEAR, APPAREL AND ACCESSORIES, SHOWCASING A DISTINCTIVE URBAN FLAIR.