Year of the Rabbit is coming! NEW ERA Crossover Looney Tunes Collection

Funny Bunny Cartoon Taking Center Stage on Headwear and Apparels
CNY Half Yankees Metal Logo Collection for a Chic Celebration

New Era, American headwear brand leading fashion and lifestyle since 1920, is releasing two unique collections soon to celebrate the Chinese New Year, CNY Looney Tunes and CNY Half Yankees Metal Logo. The funny and lively characters from the Looney Tunes cartoon, including Bunny, Tweety, Po and more are incorporated into the new collection of headwear and apparels, giving you a myriad of fun options to create the best look for Chinese New Year visits! At the same time, another stylish collection, CNY Half Yankees Metal Logo, with eye-catching colors and unique embroidery, brings a different vibe to top off your cool and chic New Year looks.

Looney Tunes is one of Warner Brothers’ early cartoon series, each and every character featured have become iconic stars with their cuteness and quick wit, the distinctive animation style has also brought audiences endless joy. Lunar New Year is coming, with this year being the Year of the Rabbit, it is time to celebrate the swift, bouncy and happy image of the rabbit. New Era is taking advantage of this auspicious occasion to launch the new CNY Looney Tunes collection, inspired by Bugs Bunny the protagonist of the famous cartoon. The collection features a variety of popular hat silhouettes: the SKULLY cap is adjustable at the back, while the brim is spliced with faux rabbit fur. The crown of the hat is covered in Bugs Bunny print, the back side is decorated with metallic embroidery, the finished look is nothing short of festiveness! 9FORTY silhouette is perfect for accentuating the wearer’s face shape, on the black version Bugs Bunny is featured in a print at front grabbing his own ears, on the khaki version is a print of Tweety in Bugs Bunny costume, cuteness overload. BUCKET Hat silhouette features a reversible design that caters to different stylish looks, on one side there is Bugs Bunny pattern, on the other side the outlines of all Looney Tunes characters. In addition, this collection also features KIDS 9FIFTY silhouette, where lucky color red is employed as the main tone, the Looney Tunes characters on the cap are all dressed up in Bugs Bunny costumes, full of childlike enthusiasm! Especially suitable for creating matching family outfits for holiday visits!

In addition, the CNY Looney Tunes Collection features matching apparels with the same Year of the Rabbit theme to bring positive energy, among which is a white short-sleeve T-shirt printed with a number of Looney Tunes characters in Bugs Bunny costume, full of playfulness; the front of the loose-fitting t-shirt is printed with Bugs Bunny’s funky expression; another loose-fitting half-zip sweater features an embroidered Bugs Bunny on the left chest. Both apparel items give an abundance of joy while adding a pop of color to any outfits. A grey t-shirt for children is also available in the CNY Looney Tunes collection, helping children to create stylish Spring looks!

Another new collection this season is CNY Half Yankees Metal Logo, which embraces street fashion style to the core, with a combination of traditional holiday elements. The design adopts popular colors red, black and gold as the main tones. The 3D metal badge on the front of the cap shows the New Year Yankees logo, and the Yankees English characters are embroidered on the side of the cap, showing personality in a subtle fashion. In addition, the back of the cap is embroidered with the Chinese characters "癸卯", symbolizing the Year of the Rabbit, making it a must-have cap for trendsetters this season.

Exclusive offer for online shoppers in Hong Kong! Redeem beautiful New Era red packets

To celebrate the Chinese New Year, New Era is launching two styles of red packets that bring together rabbit elements and thoughtful designs. You can now redeem a set of 8 (4 of each type) with any purchase of HK$800 at the Hong Kong online store (, hurry while supplies last to enjoy the festive atmosphere!

*With purchase of HK$800 or more after using the online store discount

LAUNCH DATE: Available NowClick here for more details.