Supercharge Your Mornings in September!

New Era launches three series under the NEW ERA MORNING CLUB collection, right in time for daily and outdoor activities in the cooler season of September. The collection encapsulates all essential components of a supercharged morning, including NEFC – NEW ERA FITNESS CLUB, BREAKFAST and COFFEE. Simplistic designs are carried out in subtle color schemes, the versatile items playfully compliment your every movement. Totaling 14 headwear styles and 7 apparel and accessories items, the three collections are ready to take over as stylish wardrobe staples!

Predominantly in black, the NEW ERA FITNESS CLUB collection brings four hat silhouettes alongside short-sleeved t-shirts, tank tops and shorts for men. Headwear are available in 9FIFTY, 9FORTY, SPORT BUCKET and VISOR, all embroidered with the abbreviation “NEFC” and a weightlifting logo in gold threads, handwear even come with a pin featuring the weightlifting logo. A great way to introduce stylish black designs to your everyday styling, creating chic looks effortlessly in and out of the gym.

Jump start your supercharged morning with a good workout session followed by a delicious and nutritious breakfast! Adopting blue and white as the main palette, the BREAKFAST collection features dumbbell embroideries in various sizes, visible on four hat silhouettes and two short-sleeved t-shirts. Headwear are available in 9FORTY, 9FORTY A-FRAME and BUCKET 01. Simple and versatile, the designs are made for mix-and-match. The short-sleeved t-shirt deserves a spot in every health-conscious fashionista’s wardrobe and heart, for featuring a printed workout schedule in the back as a constant reminder for you to grind harder at the gym.

Besides that, having a cup of soul-satisfying coffee post workout is a common morning ritual in the modern society. The COFFEE collection offers headwear in six designs, as well as two short-sleeved t-shirts and crop tee for women. Coffee sets the tone for the collection, hues used on the caps include black, white, walnut and oatmeal, while silhouettes include 9FIFTY, 9FORTY and 9FORTY A-FRAME. Apparel items are great advocates for the simple and straightforward American street style.

LAUNCH DATE: Available Now. Click here for more details.