SPORT b. x New Era 2023 Limited-Edition Collaboration

A Perfect Marriage of French Nonchalance & the American Free Spirit
Classic Dino Embroidery & Brand Logo Embellish New Era 9FORTY & Adventure Bucket in Street meets Yama-Style

What happens when you pair the nonchalance of the French with the American free spirit? This Spring, French Label SPORT b. has joined hands with American Headwear Brand New Era in the 9FORTY and Adventure Bucket made with durable yet eco-friendly materials by REPREVE®. Spot the signature SPORT b. Dino embroidery and brand logo on classic New Era silhouettes for a fashionable yet leisurely addition to any wardrobe.

The all-new SPORT b. x New Era 2023 limited-edition collaboration will be available for presale starting from 15 February 2023 at , and will be available for sale officially at all SPORT b. and New Era Hong Kong boutiques and online from 22 February 2023. Limited quantities available, so don’t forget to mark your calendars!

Made with Eco-Friendly Materials from REPREVE® for a Sustainable Future

Sustainability has long been a priority for SPORT b. and could also be seen in its latest collaboration with American label New Era, which uses patented eco-friendly materials from REPREVE®. Made from plastic bottles, the material is durable yet highly breathable to ensure comfortable wear all day, every day while honouring Mother Nature.

New Era 9FORTY x SPORT b. Dino Embroidery – Cool and Cute

The first collaboration sees two dazzling wardrobe essentials. The classic SPORT b. x New Era 9FORTY features the French brand’s signature Dino Embroidery traced with duo-tone thread for a refreshing charm alongside the SPORT b. and New Era logos on either side. Meticulous craftsmanship can be found throughout the structured cap, whereby the front panel structure promises stability in the classic cap shape; and its contoured crown in a rounded profile offers a streamlined look from both front and back. Made with eco-friendly materials from REPREVE®, its open-back style comes with adjustable closure to promise utmost durability and comfort. The classic SPORT b. x New Era 9FORTY comes in Black, Beige and Purple to match all outfits of the day!

Classic New Era SPORT b. Embellished Adventure Bucket: Putting the Daredevil in Design

Another remarkable yet practical number in this limited-edition is the SPORT b. x New Era Adventure Bucket – a must-have for those who adore everything outdoors. The front and side are embellished with the classic DINO embroidery plus SPORT b. and New Era logos in understated glamour. Designed for function, the SPORT b. x New Era Adventure Bucket is made with a durable but eco-friendly fabric from REPREVE® and highlights a brim designed to protect you from the elements. A ventilation hole on the crown ensures breathability, and a detachable neck strap further enhances its function, whether in rain or shine. The SPORT b. x New Era Adventure Bucket  is available in Black, Beige and Purple and in sizes of S/M and M/L.