NEW ERA ZODIAC Collection Featuring 12 Brilliant Star Signs

Glow-in-the-Dark Starlights Raining Down on You like Blessings for the New Year

To welcome 2023, New Era, American headwear brand leading fashion and lifestyle trends, is launching ZODIAC collection to celebrate the new year with brilliant starlights. Theming on the 12 zodiac signs, the unique glow-in-the-dark design is infused with the brand’s American street fashion DNA, then featured on both headwear and apparels for adults. The trendy items bring about more abundance and luck in life, followers of astrology will not want to miss out!

New Era introduces the 12 ZODIAC Collection as the first release of the new year, bringing a selection of popular items in the signature 9FORTY silhouette. Black, the color of dark night sky, is adopted as base tone to set the mood. Simple and subtle, the caps can easily compliment any looks. In the front, various mini star signs are embroidered with luminous threads, while the key feature star sign is presented as a luminous print underneath the visor. The well-executed graphics are clearly visible even at night, gleaming in darkness as if to illuminate new pathways for the new year. No matter what your zodiac is, there is a cap for you with exquisite design, waiting to win your heart!

In addition, ZODIAC Collection brings two short-sleeve t-shirts in classic black and iconic white for matching needs. The simple style is suitable both for men and women. A similar luminous print is feature on the tops, where the zodiac patterns are carefully framed within the NEW ERA FLAG LOGO on the chest. The zodiac theme is carried out to the last detail — the NEW ERA flag emblem is emblazoned onto the left sleeve with the same glowing effect, allowing you to shine in the year of 2023!

LAUNCH DATE: Available Now. Click here for more details.