NEW ERA X A. SOCIETY: Unleashing Street Art Energy, Co-Creating a New Era of Urban Cool
NEW ERA X A. SOCIETY: Unleashing Street Art Energy,
Co-Creating a New Era of Urban Cool
New Era unveils a bold new collaboration with Hong Kong’s cutting-edge eyewear brand A. SOCIETY. This electrifying partnership fuses the core creative philosophies of both brands, injecting a futuristic and functional edge into an eye-catching collection. The result is a perfect blend of urban street aesthetics and practical utility, bringing a new wave of energy to the fashion world.
Rooted in the underground art and music scenes of Asia, A. SOCIETY crafts pieces that celebrate individuality and avant-garde spirit, unlocking endless streetwear possibilities. The brand's constant innovation and diverse collaborations find a kindred spirit in global headwear leader, NEW ERA. NEW ERA and A. SOCIETY now stand together, unlocking endless streetwear possibilities.
The collection merges urban utility with innovative design, featuring products that are both visually striking and highly functional. Central to the lineup is the A. SOCIETY x NEW ERA Magnetic Visor Cap, featuring the classic NEW ERA 9FIFTY flat-brim baseball cap with an adjustable strap, blending urban streetwear with sporty flair. This baseball cap with a magnetic brim that allows sunglasses to attach and detach seamlessly, supports a dynamic lifestyle, ideal for those engaged in street culture.
Constructed from premium satin fabric with sporty details and tailored structure, the cap transcends traditional headwear. It can be paired with formal attire for a refined look or with casual outfits for versatile styling.
Beyond headwear, the collection also offers sunglasses. SCOTTY features a rectangular silhouette that feels equally retro and forward-thinking. Its clean lines and gently softened edges make it a perfect choice for those looking for a dose of cool without overwhelming their personal style.
In addition, the collaboration introduces an exclusive brown NEW ERA x A. SOCIETY set, which includes a brown NEW ERA 9FIFTY Magnetic Visor Cap, a combination of magnetic sunglasses, and two necklaces that feature both the NEW ERA and A. SOCIETY logos. Designed for tastemakers and creative minds, it serves as a tribute to individuality and a nod to those who lead the cultural conversation.
The collection launches September 12, 2025, exclusively on neweracap.hk New Era’s official website.
LAUNCH DATE: Available Now
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| NEW ERA x A SOCIETY COLLECTION 9FIFTY LOW PROFILE |
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| NEW ERA x A SOCIETY COLLECTION Sunglasses |
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| NEW ERA x A SOCIETY COLLECTION VIP Set |
