NEW ERA Valentine’s Day Special - MY VALENTINE

Tracing the Moving Patterns of Love with Latest Designs

In Crystal Badge, NEW ERA SCRIPT and Angel Collections

New Era brings new headwear, apparel and accessories in MY VALENTINE series to honor February, a month of love and Valentine’s Day. Consisted of three collections, namely Crystal Badge, NEW ERA SCRIPT and ANGEL, the unique creations portray peculiar emotions in different stages of love, perfect for your special someone.

The latest designs in MY VALENTINE are offered in an array of popular silhouettes, presented in three different collections. The first collection — Crystal Badge collection, with options of 9FORTY, 9TWENTY SMALL and BUCKET 01, unified by the crystal-gilded LA Dodgers Badge in the front against a simple black or white base, completed with a silver or red logo; the second collection  — NEW ERA SCRIPT collection, sets the tone with a romantic color palette consisting of black and rosy pink on 9FIFTY and 9FORTY UNST, with four different catchphrases on the front saying “TRUST THE PROCESS”, “YOU’RE MY FAVORITE FEELING”, “LOVEABLE MOMENT” and “FOLLOW YOUR HEART”, the fashion statement items declare your love loud and proud; the third collection – Angel collection, brings in a lava-red 9FORTY A-FRAME with a playful pink under-visor, with angel patterns sewn next to the embroidered team badge, the design is an apparent sign that romance is bubbling up!

In addition, NEW ERA SCRIPT collection and ANGEL collection both offer short-sleeved t-shirts, the former NEW ERA SCRIPT collection t-shirts are in pink and black, with “TRUST THE PROCESS” and “YOU’RE MY FAVORITE FEELING” printed on the front then decorated with a sassy powder brush icon; the latter ANGEL collection t-shirts are in lava red and pink, creating a lovey-dovey backdrop with colors for the pair of embroidered angels and team badge to nestled on, badges include New York Yankees and Los Angeles Angels. The refreshing apparel designs are here to help you build your own memory-making Valentine’s Day look! 

For accessories, the crossover designs in NEW ERA SCRIPT collection include a canvas Tote Bag that doubles down as a love letter. A romantic color palette of black and pink sets the tone, while “TRUST THE PROCESS” and “YOU’RE MY FAVORITE FEELING” weaved in satin adorn the front, symbolizing the never-changing affection towards your loved one, a simple yet romantic Valentine’s Day staple!  

LAUNCH DATE: Available Now

MY VALENTINE - Crystal Badge Collection




Short-Sleeves T-shirt

Tote Bag



Short-Sleeves T-shirt