NEW ERA Teams Up with PHANTACI Once Again for a Street-Sport Style Remix

NEW ERA Teams Up with PHANTACI Once Again for a Street-Sport Style Remix
Dropping Alongside Jay Chou’s 2025 Carnival Tour in Hong Kong

NEW ERA joins forces once again with streetwear label PHANTACI, co-founded by the king of Mandopop, to launch an exclusive collaboration just in time for his mega-tour—Jay Chou’s 2025 Carnival World Tour Hong Kong edition.

Rooted in NEW ERA and PHANTACI’s mutual passion for sports culture and street attitude, the collab dives into the aesthetics of team spirit, reimagining them through a bold, trend-forward lens. The collection features a tee, a football jersey, and two 9TWENTY caps—writing the latest chapter in NEW ERA x PHANTACI’s playbook of street-ready style.

Design-wise, it’s all about team ID meets visual poetry. The PHANTACI name has been flipped into a “PH” motif that nods to varsity lettering, fused with gothic-inspired fonts for that mysterious-meets-majestic energy. Add in NEW ERA’s signature design language, and you’ve got graphic visuals with serious street punch—from headwear to apparel, every piece speaks in bold.

The headwear comes in two colorways—midnight black and twilight purple—and feature embroidered letters and type-driven layouts that blend seamlessly with any look, from everyday fits to statement styles. The tee flexes a full-back graphic print of the classic NEW ERA logo, layering depth with dimension. Meanwhile, the football jersey outlines the shoulders and sides with crisp white piping for a sleek, athletic finish. The number “45” on the back is a clever wink to the letters “H” and “K” on phone keypads, paying a hidden homage to Hong Kong, the star of the show.

LAUNCH DATE: Available Now

NEW ERA X PHANTACI  9TWENTY

NEW ERA X PHANTACI  T-SHIRT / SOCCER JERSEY