NEW ERA Responds to 5 June World Environment Day With EARTH DAY EVERY DAY Collection

Responds to 5 June World Environmental Day with EARTH DAY EVERY DAY headwear and apparel collection for adults. Simple and natural, the 10 items add an outdoor-esque aesthetic to American street fashion, bringing a touch of the trending Yama-style to your everyday looks. Not only made from recycled materials, the EARTH DAY EVERY DAY collection manifests the meaningful motifs and wordings by adding them in the designs, elevating your outfit while cultivating awareness towards environmental protection.

The World Environmental Day has been held annually on 5 June since 1974 as the United Nations’ principal vehicle to encourage worldwide awareness and action for the environment. Today, it is an important platform for worldwide advocation, connecting climate activists from over 100 nations globally. This year, theming on Beat Plastic Pollution, World Environment Day calls for attention to the consequences of plastic overuse, actions of change across sectors, and resolution to improve contamination. Gathering the power of all to protect our one-and-only beloved home.  

New Era answers to World Environment Day’s prompt this year with a new release, the headwear and apparel from EARTH DAY EVERY DAY collection are made from REPREVE®, an environmentally friendly material. REPREVE® is the world’s leading sustainable fiber made from recycled plastic bottles and waste. New Era speaks with action, creating caps with sustainable material to turn plastic waste into fashion, promoting solutions to Beat Plastic Pollution and conserve the environment.  

EARTH DAY EVERY DAY collection brings a total of 6 styles in 9FIFTY, 9FORTY and BUCKET01 silhouettes, building upon four neutral earth tones, black, white, grey and stone. The base palettes offer soothing visuals resembling the great nature. Three slogans and motifs are incorporated into the design, “EARTH DAY EVERYDAY” wordings, seedling embroidery and Earth embroidery, all beautifully executed with delicate details, putting the quiet charm of Yama-style on full display.     

In addition, EARTH DAY EVERY DAY collection includes three apparels and two accessory items. A genderless, short-sleeve cotton t-shirt is offered in black and stone colorways, the versatile design features a screen-print graphic of Earth in the back that stands out. The collection also introduces matching shorts in breathable material, perfect for hot summer days. Another highlight of the EARTH DAY EVERY DAY collection is a stone-color shoulder bag in the shape of a mini 59FIFTY cap, except attached to a strap that allows for crossbody carry, offering ease, comfort and style for outdoor activities!

LAUNCH DATE: Available Now. Click here for more details.