NEW ERA New Collections for September

Playful MESSAGE Reflects Your Current Mood Subtle and Versatile Seasonal Staple OUTDOOR MULTI MINI LOGO

[Hong Kong – September 2022] New Era, the American headwear brand that has been leading fashion and lifestyle trends since 1920, takes advantage of this refreshing season in September to launch two collections, MESSAGE and OUTDOOR MULTI MINI LOGO, both perfectly suitable for everyday and outdoor activities. With subtle yet versatile color palette, minimalistic designs, cute graphics indicating current moods, the collections are full of playfulness. The various headwear from the two collections are sure to become sought-after fashion staples for going out! 

Entering early fall, subtle and cozy earth tones are gaining in popularity. New Era releases two collections full of Autumn vibes to prepare for your seasonal wardrobe! MESSAGE collection focuses on simplicity, pairing subtle seasonal shades namely black, beige and khaki with classic silhouette 9FIFTY and 9FORTY UNST, suitable for both men and women. MESSAGE collection features hats that are emblazoned with relatable, daily expressions, including “Coffee and Chill”, “NO PHOTOS”, “DAY OFF” and “No MUSIC NO LIFE”, blending quirkiness into trending designs for the best street fashion looks, so you can walk like an absolute mood.

In addition, another popular collection from New Era, the OUTDOOR series returns under much anticipation with OUTDOOR MULTI MINI LOGO collection. 9FORTY UNST and ADVENTURE LIGHT are special silhouettes made with quick-dry material. Breathable and sweat-wicking, the hats are perfect for outfitting and outdoor activities. 9FORTY UNST is available in black, stone and more earthy colors; while ADVENTURE LIGHT is available in white and navy, the plain and simple options give an easy-going, comfortable impression. The front brim is printed with mini patterns inspired by natural elements, including leaves, fire, moon and more. A combination of cuteness and coolness, outdoor enthusiasts with Yama-style aesthetics will not want to miss out on this! 

LAUNCH DATE: Available Now. Click here for more details.