NEW ERA Launches YEAR OF THE SNAKE Collection

NEW ERA welcomes the year of the Snake with a dedicated collection that combines Chinese traditions with American fashion aesthetics. The YEAR OF THE SNAKE collection features the latest headwear and apparels in snake print and unique embroideries, presenting stylish and trendy looks for the new year.

The YEAR OF THE SNAKE collection departs from New Year traditions, revamping holiday wardrobe palettes from highly saturated tones like red and purple to classic black and white. A total of ten headwear styles are released, silhouettes include 9FOFTY, 9FORTY, 9FORTY A-FRAME, 9TWENTY SMALL and BUCKET 01. The caps feature PU leather visors with snake-pattern overlays for a distinctive touch. Four of the hats incorporate faux Mamba snake skin pattern, contrasted against the black and purple design with Lakers’ logo to honor Kobe Bryant’s Black Mamba spirit. Additionally, the collection brings four short-sleeve Tees, two women's short-sleeve Tees, and a mini bag. Two designs are offered in beige and black respectively, each with a raised embroidered team logo featuring snake motifs, and a mini pocket outlined by delicate gold embroidery on the left chest. The mini bag is simple and compact, embroidered with the logos of the New York Yankees and the Los Angeles Dodgers, making them perfect for New Year visits.

LAUNCH DATE: Available Now

NEW ERA YEAR OF THE SNAKE Collection 9FIFTY / 9FORTY / 9FORTY A-FRAME / 9TWENTY SMALL

NEW ERA YEAR OF THE SNAKE Collection (Black Mamba) 9FIFTY / 9FORTY / 9FORTY A-FRAME / BUCKET 01

NEW ERA YEAR OF THE SNAKE Collection SHORT SLEEVE T-SHIRT / WOMEN SHORT SLEEVE T-SHIRT

NEW ERA YEAR OF THE SNAKE Collection MINI BAG