NEW ERA Launches New Jelly Pack Collection

NEW ERA Launches New Jelly Pack Collection
Dreamy Jelly-Sheen Radiance for Fierce Feminine Energy Redefining Spring Style with a Bold, Glossy Twist

This March, as the world turns its spotlight on women’s empowerment, the brand introduces the new Jelly Pack collection. Centered around NEW ERA’s signature logos and classic team emblems, the series reimagines these icons with a translucent, glossy jelly finish. As the light shifts, each logo catches a subtle shimmer, radiating a soft yet resilient glow inspired by modern women. 

Departing from the brand’s usual bold street palette, Jelly Pack Collection embraces airy pastels that highlight both elegance and energy. The collection features eight headwear styles, including 9TWENTY in aqua green, blush pink, and silver white for a relaxed, sporty vibe; 9FORTY UNST arrives in khaki and lilac, flattering the face while adding a gentle feminine touch. For women who love an outdoor-ready look, the collection also includes bucket hats in vintage stone and graphite, bringing layered texture to any spring outfit.

The collection also offers women’s apparel, blending pastel tones with jelly-textured lettering for a fresh, athletic spring aesthetic. The cropped football jersey comes in lavender, vintage stone, and black, with a sharp silhouette that enhances proportions. Oversized tees in pink and white offer easy everyday styling, while a range of chic tanks and cotton shorts round out the lineup, giving women the freedom to express their style in every moment!

To celebrate International Women’s Day on March 8, customers who purchase any Jelly Pack headwear or apparel item at NEW ERA stores or online store will receive a complimentary pocket mirror (color assigned at random). Limited quantities available while supplies last. 

LAUNCH DATE: Available Now

NEW ERA JELLY PACK COLLECTION 9FORTY / 9FORTY UNST / EXPLORER SAILOR BRIM

NEW ERA JELLY PACK COLLECTION  WOMEN CROP AMERICAN FOOTBALL JERSEY / WOMEN BOXY TEE /  WOMEN KNIT SHORTS / WOMEN TANK TOP