NEW ERA Heads Towards the Outdoor in Summer, OUTDOOR BASIC LOGO Mountain Chic Takes Over the Street

[Hong Kong – Sept 16, 2022] — New Era — the international lifestyle brand with an authentic sports heritage that dates back to 1920 — Taking advantage of the summer season, relaunches the well-sought-after OUTDOOR BASIC LOGO headwear and apparel collection for adults, fusing American street fashion with outdoor apparels to create fashionable yet functional mountain looks.

New Era is back with new OUTDOOR BASIC LOGO items this season, featuring classic cap silhouette 9FORTY in four popular colors: black, grey, olive and khaki. Simple and versatile, ready to complete any looks. An exclusive rolling hills design is embroidered onto the front of the hat with tone-on-tone threads, the attention to details make the graphic all the more appealing, adding positive energy to your outdoor styles. 

In addition, the OUTDOOR BASIC LOGO collection also brings two tees for mixing and matching, in black and white respectively, the basic fit makes the shirts suitable for men and women. Similarly, a logo of tone-on-tone rolling hills is printed in the front, presenting a vivid picture. Zipper pocket is featured on the side, leaving a uniquely mountain and chic impression. With Cool Era as the special material choice, the shirts offer more comfort and less moisture, reducing any discomfort derived from long hours of outdoor activities.

LAUNCH DATE: Available Now. Click here for more details.