Jun 09, 2025

NEW ERA Fresh Summer Vibe for June

NEW ERA Fresh Summer Vibe for June
Making Waves with Bright Blossom and Funky Fruit Prints

NEW ERA brings refreshing new collections for June. Get ready to dial up your summer wardrobe with a splash of ocean waves, quirky fruits, and vibrant florals! The fresh looks feature five unique concepts, including 59FIFTY PACK - TONAL WAVE, DAISY, NE GRAPHIC TRUCKER FRUITE, NEW ERA FRUITE and MLB GRAPHIC CAPSULE. Whether it's headwear or apparel, these pieces are set to bring effortless cool to your summer lineup!

For headwear, the 59FIFTY, a timeless New Era classic, continues to dominate. This summer, the brand introduces 59FIFTY PACK - TONAL WAVE collection, taking inspiration from the fluidity of ocean waves to give off major summer vibes. Available in royal blue, navy, black, and walnut, each cap features an embroidered MLB team logo on the front, while wave-like stitching on the sides adds a dynamic touch. Whether you are chilling by the water or rocking it with your everyday fit, this drop is a certified seasonal must-have.

If sporty is not your thing, DAISY Collection is here for you. Bringing major charm and sweetness, this lineup features 12 headwear designs, spanning across 9TWENTY, BUCKET 01, and KIDS 9FORTY silhouettes. Stone beige, soft green, iris blue, or blush pink forms the base palette, setting the perfect tone for summer, while daisy embroidery all over the headwear adds a playful, romantic touch. With team logo embroidered in front, fresh energy is infused with effortless style.

In addition, the NE GRAPHIC TRUCKER FRUITE Collection offers three 9FORTY E-FRAME TRUCKER. Decked out in New Era fruit graphics, the designs are vacation-ready! Coming in orange and black, sky blue and navy, and vintage lemon yellow and black, each headwear features fun, oversized lemon or orange illustrations, accompanied by cheeky word tags like “KEEPING IT FRESH," "LEMON SAND," and "SUMMER SEASON." Playful, punchy, and full of seasonal charm.

Taking the fruity vibe further, NEW ERA FRUITE also introduces graphic short-sleeve tees, merging the playful fruit designs with COOL ERA fabric to keep things breezy and comfortable. A bold orange New Era cap logo sits neatly on the left chest, while the back features the brand typography paired with fun illustrations, highlighting the “swimming time" for each fruit. It is fresh, fun, and totally summer-ready.

Moreover, the MLB GRAPHIC CAPSULE collection artfully infuses florals with the MLB theme, adding seasonal flair to every tee. The three short-sleeve tees are offered in chrome white, dolphin gray, and deep sand, each piece highlights team logos on the front and back, with delicate floral stitching surrounding the back logo, perfectly blending sports heritage with a touch of summer romance.

LAUNCH DATE: Available Now