NEW ERA Fall/Winter Collection ENGRAVING MOUNTAIN Continuing Yama-style with sculptural aesthetics

New Era, American headwear brand leading fashion and lifestyle since 1920 – With the crisp and refreshing air of Fall, it is time to relax in the outdoors. New Era launches the ENGRAVING MOUNTAIN collection inspired by the art of sculpting, releasing a series of headwear and apparels for adults featuring mountain patterns. American street style is infused with outdoor elements to create Yama looks that are both functional and fashionable.

This season, New Era introduces new styles from ENGRAVING MOUNTAIN in classic silhouettes 9FORTY and 9FORTY AF TRUCKER. Available in four popular colorways: black, brown, stone and navy, completing looks becomes effortless with these simple and versatile designs. Exhibiting rich textures, an abstract landscape illustration is embroidered onto the front. The idea of the graphics stem from sculptural art, where black and white contrasting colors are employed to simulate the three-dimensional artform of sculptures, creating a realistic depiction of high mountains rising into the clouds. Carefully executed, the charming results are adding surprises to outdoor looks. 

In addition, the ENGRAVING MOUNTAIN collection also introduces two tops for mix-and-match, in navy and in white. The basic cutting makes it suitable for both men and women. An abstract illustration of mountains is printed on the back of the shirts, the vivid graphics put sculptural aesthetics on full display. A zipper pocket is added on the side to create a unique Yama-style look. Cool Era is specifically selected as the choice of material, to offer more breathability, and thus reduce the discomfort that arises from spending long hours in the outdoors or in the woods.

LAUNCH DATE: Available NowClick here for more details.