NEW ERA Accelerates Anime Fanfare for ONE PIECE

With Crossover Headwear, Apparel and Cap-shaped Key-chain Bag

Grand Debut in March Sweeping Over Hong Kong, Macau, Taiwan and Asia Pacific

ONE PIECE, a Japanese anime series that took the world by storm, originated from the work of manga-artist Eiichiro Oda. Serialized in Weekly Shonen Jump since July 1997, the story has remained firmly on the top of popularity polls, its translated copies circulated in over 30 nations worldwide, along with anime, movies, novels, video game adaptations and other much sought-after merchandise. The ONE PIECE fanfare is truly a global phenomenon. 

New Era partners with ONE PIECE once again in 2024 to release a series of headwear, apparel and cap-shaped key-chain accessory. Feasting the eyes of fans by blending quintessential ONE PIECE elements into the design. New Era accelerates anime fanfare in Asia Pacific by developing the collection with iconic brand aesthetics, and an added touch of passion, courage and adventure as embodied in ONE PIECE, enabling fans to express their love through personal styling.

One of the highlights is the special headwear series, 8 unique designs are offered in classic 59FIFTY, 9FIFTY, 9FORTY and 9FORTY UNST and BUCKET 01 silhouettes. The 8 designs cleverly combine some of the most iconic ONE PIECE elements, presenting distinctive themes including Sakura and Chopper; Going Merry - the legendary first ship owned by the Straw Hat Pirates; Thousand Sunny – the ship with a large lion face as figurehead; and a NEW ERA x ONE PIECE logo dedicated to this collection. The outstanding cap designs are here to steal the show, each revisiting an aspect of ONE PIECE’s fantastical pirate world, including its vivid characters, famous symbols and classic scenes, drawing fans nearer to the magical wonderland of imagination.

On top of that, a well-designed apparel collection is also available, bringing a total of six short-sleeve t-shirts and a long-sleeve t-shirt. The short-sleeve t-shirts come in three designs, theming respectively on Thousand Sunny – the ship of Luffy’s Straw Hat Pirates, Conquest over Dressrosa and Sakura and Chopper. Thousand Sunny, or other featured looks including the Straw Hat Pirate flag, Donquixote Doflamingo, Luffy Gear 4 and Chopper, are printed on the chest. The long-sleeve t-shirt on the other hand, gives prominence to the special mark which combines Luffy’s devil fruit and the logo of NEW ERA. The apparel items invite fans to channel their support for ONE PIECE through unique fashion statements. A cute key-charm bag in the shape of a cap, is designed with Chopper’s signature colors, the accessory overloads in cutes, while its vibrant shades brighten up your look. 

New Era x ONE PIECE crossover headwear and apparel collection is available for sale from 21 March, 2024. This collaboration offers Asia Pacific fans a remarkable shopping experience. Put the infectious passion of Japanese anime on display in effortless American street style. Note to anime fans, don’t miss out! 

LAUNCH DATE: Available now