Jul 07, 2022

NEW ERA PRESENTS: Romantic and Refreshing Pastel Items for Summer Soft, airy Pantone are all the rage in girls’ fashion

[Hong Kong – May 18, 2022] New Era — the international lifestyle brand with an authentic sports heritage that dates back to 1920 — presents FIREWORKS and MLB WOMEN headwear and apparel series this summer, reiterating street fashion with romantic pastel palettes and bringing us a galore of new and exciting looks!

As soon as summer comes, light and airy tones – being the hottest outfit choices - immediately take over women’s wardrobe, New Era jumps at the chance to launch two new collections full of summer vibes. The minimalist MLB WOMEN series includes two silhouettes, 9TWENTY SMALL and bucket hats, the former is designed specifically for women, while the latter has gained a big fan base in recent years. The 9TWENTY SMALL silhouette is offered at four colorways to complement different outfit styles, including iconic black, classic khakis, and the hottest summer hues – pink and pale blue. All four headwear feature an embroidered team logo of New York Yankees in the front, with mini hearts dotting the sides for a cute touch. The new bucket hats are available in different materials with graphic prints and pop patterns, besides pure black and pink, the much sought-after denim blue, as well as leopard prints are also available, bringing interesting variety into styling. Similarly, the four buckets are all embroidered with New York Yankees logo in the front and mini hearts on the sides. Pink threads are used sensationally on the denim blue and leopard hats, resulting in a show-stopping visual effect that overloads in sweetness!

In addition to headwear, MLB WOMEN also include apparel for mixing and matching, featuring crop tops in white and lavender, a subtle way to be sexy as the shirt’s fitting accentuates your waistline. New York Yankees emblem and hearts are printed in the front of this summer wardrobe staple, while a script that says “NEW YORK” is printed in the back. The collection also introduces shorts in black and lavender, to further boost the youthful look.

Another fresh new addition - the FIREWORKS collection - takes inspiration from Japanese Hanabi festival, presenting the beauty of blooming fireworks on classic fits 9FORTY, 9FORTY AF and the popular bucket headwear, each silhouette comes in two classic colors - black and white, the collection brings in a total of six unisex designs for men and women. Black and white versions differ in style, the black style is built upon the idea of firework in the dark, with New York Yankees logo embroidered in the front, and fireworks patterns adorning the crown and the right panel, the color contrast creates an outstanding visual effect; the white style is built upon the idea of dreamy pastel fireworks, with embroidered New York Yankees logo sitting in the front, against a gradient, printed background that covers the entire cap to embody the gorgeous blooming fireworks, while the design’s overall pink and airy tones resemble summer. Likewise, this collection also offers two short-sleeved tops that are perfect for summer, available in black and white, with New York Yankees logo and fireworks printed on the chest. Incredibly stylish and comfortable, the shirts are ready to welcome the arrival of summer with you!

LAUNCH DATE: Available Now