Aug 24, 2023

NEW ERA Fit For Glory Campaign 2023

Frankie Joins the Strong Alliance of Alton & Poki

To Stay True in Challenging Times and Stylish in Cooler Seasons

New Era has secured great recognitions along the century-long heritage, not only is the brand regarded as a symbol of excellence among legendary athletes, appointed as the official headwear supplier for major sports leagues around the world, its creations also keep winning hearts of trendsetters in fashion. New Era has witnessed countless glorious moments in the span of 100 years, the brands’ creations are seen on the best and brightest across the world, in both sports championship and the fashion scene, these special first-hand experience of joy and glory distinguishes the brand from others.

As an extension of the brand philosophy, New Era launches Fit For Glory campaign again, this year centering on the concept of “Staying True”, to encourage people not to give up when difficult situation arises, let your original aspiration be the fuel that pushes you forward, readjust when needed to set out again towards the goal, strive for the best until glory is yours. To present the Fit For Glory campaign and new looks for Fall/Winter, New Era has once again invited Alton Wong from popular local boy-band MIRROR and Poki Ng from ERROR for a video campaign and photoshoot, except this year New Era also sends a fresh invitation to Frankie Chan - another member of MIRROR - to join the duo in sharing their personal experience in pursuing dreams while giving a 2023 Fall/Winter collection preview.

Frankie, Alton, Poki – the Trio with Undying Passion

Popular boy band members, Frankie Chan@MIRROR, Alton Wong@MIRROR and Poki@ERROR, work together in a group for the first time. The trio put on a series of American street fashion looks, share their original aspirations, and talk about glorious moments after they’ve attained their goals. “My original aspiration is to dance to my heart’s content on stage, to complete a personal performance, this gives me great satisfaction that no word can describe,” Alton says cheerfully. The trio share the same goal, all three of them strive towards becoming professional performers that shine brightly on stage. With their prominent influence, they wish to encourage other dreamers with their work and experience. Frankie gives a heartfelt sharing on his journey, “before making a name in the career, I took up many different types of work on top of being a dancer. It was a long way, but I have eventually made it to the stage, to show everyone the most confident version of Frankie Chan. I hope my experience motivates you to keep going, and remain true to your original aspiration.” Even in challenging times, the three manage to stay true to themselves, Poki comments from experience, “I treat every day like a new beginning, there is no escape when there is difficulty, brace yourself every day to be better than you were the day before.” Another example of how attitude is a determining factor of success.

“Glory” stands for achievements and proud moments in life, but the trio hold different interpretations and sentiments. To Alton, “Glory” stems from the ability to roam freely as your heart desires, “To be able to present the complete version of self, a lot of compromise has to be made prior to that. My desired “Glory” is to get pass this stage, and to reveal my true self to the audience without holding back.” For Frankie and Poki, there is nothing that could make them prouder than recognition and respect, being a source of inspiration pushes them to work harder, “One life inspiring another, to motivate others through self-betterment is honourable.”

Frankie, Alton and Poki are rapidly evolving in the entertainment industry, besides singing and dancing, they are also seen on movies, TV dramas, and developing their own brands. Inspirational role models of their own rights, none mention material goods or fame when commenting on glorious moments of life, rather, they view proud moments of “Glory” as the ability to express themselves authentically on stage, to gain support and approval from people around them, and to influence others with their experience. Their interpretation of “Glory” aligns with the brand’s Fit For Glory philosophy.

Preview of New Era Fall/Winter 23 Must-have Fashion Staples

New Era releases a simple yet stylish NEW ERA BASIC collection for Fall and Winter, offering a range of leisure wear that is versatile in terms of design, material and cutting, making them perfect for the everyday, as well as practical for the great outdoors. BASEBALL JERSEY is available for adults and children, American streetwear elements are fused with baseball uniform essentials, evident in the pitch black colour scheme, crew neck and front buttons. Made in a comfortably thick material, the item is a perfect transitioning piece. Apart from that, New Era also launches RUGBY SHIRT, a thin, long-sleeved sweatshirt in black, topped with a rim of white on the collar. To achieve preppy style effortlessly, put a jacket or vest over to create more layers. Rugby shirts are essential in hip hop culture, they deserve a spot in any fashion lovers’ closet. Also in the collection are short-sleeve t-shirts for adults and children, aside from black and white, two special hues are also available — khaki and green, offering you great options for layering. Launched in locksteps with the NEW ERA BASIC collection this Fall/Winter is athleisure wear — WINDBREAKER and TRACK PANTS. Made from stretchable nylon, a tough material resistant to rupture, the garments can stand the test of outdoor activities. The subtleness in the all black colour choice is contrasted against the artsy font used in New Era logo print, giving the functional items a retro charm. New Era is not stopping here for the season, for Fall/Winter, ACTIVE CARGO PANTS and KNIT PANTS are offered in seasonable material, choices include nylon and knits. The high-quality textiles are smooth to touch while remaining highly stretchable and breathable. The nude colour palette adds character subtly, so you can stay stylish while relaxing.

Three Trending It Bags for Your Outings

Backpacks and small storage bags are known for its practicality, and are traditionally used for sports and the outdoors, but with athleisure aesthetics taking over the fashion world by storm, they become regarded as it bags to accessorise everyday looks too. New Era introduces three trending bag styles for Fall and Winter, a perfect blend between Yama style and American street fashion, the designs are naturally charismatic — RUCKSACK BAG, a minimalist pitch black backpack with shoulder stripe to diversify looks. Wear it as a backpack for maximum comfort and function, pair it with clothing of the same shade to accentuate the silhouette of your body. The other two cross-body bags are smaller in size, but similarly rich in textures. All black SLING BAG features sleek outlines, the playful triangular shape gives it a youthful energy. Simple but show-stopping, the SLING BAG can be worn as a shoulder bag or a handbag, one bag for a lot of different looks. SACOCHE MINI BAG is a bestseller since its debut, the water-resistant nylon gives the tiny bag an outdoorsy spirit, which can then be transferred to your everyday outfits.

LAUNCH DATE: Available Now. Click here for more details.