Local fashion brand Lost Life has created much buzz in the world of trends recently. With boyband member Poki as the design director, the line is known for its simplicity, often featuring limited-edition handmade garments. Behind the design is the idea that everyone gets tangled up in loss and disappointment in life at times, but there are always ways to begin again afterwards, to bounce back stronger.
This season, New Era works with Lost Life for the first time, to launch the latest collaboration in 9FORTY cap silhouettes. The jet black design 9FORTY is subtle and trendy – lined with gradient threads and emblazoned with a bright orange, handwritten Lost Life logo in the front. The palm-sized 59FIFTY MINI CAP in the launch on the other hand is an exclusive item specially designed for Poki Doll, so that you can recreate Poki looks with doll outfits, cuteness overload!
今季 New Era 首度與品牌 Lost Life 合作，推出最新聯乘 9FORTY 帽款。9FORTY 的純黑色設計低調同不失型格，搭配漸層縫線，帽前方更印有鮮橙色的 Lost Life 手寫字標誌，十分搶眼。是次更獨家推出 59FIFTY MINI CAP 帽款，手掌般大小的迷你帽型可愛非常，為 Poki Doll 穿上獨特「娃衣」，打造與保錡同款的迷你穿搭！
本地潮流品牌 Lost Life（迷失人生）為近年討論度極高的本地潮流品牌，由人氣男團成員吳保錡（Poki）擔任設計總監，大走簡約風，以售賣限量手作衣品為主。品牌設計理念來自每人的人生總會有迷惘失意的時候，期望大家於迷途過後，可以重新出發，意義非凡。
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